Below is an article about Social Media from Vanderbloemen Search Group. For more resources from them visit http://www.vanderbloemen.com
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By Holly Hall
Our friend Nils Smith is the Web Pastor at Community Bible Church in San Antonio, TX. He has become an expert in how ministries can use social media to engage their community. What I appreciate most about Nils is that his knowledge comes from his hard work building Community Bible Church's online community, which William and Nils discussed in this interview. He's able to guide ministry leaders in building their own online presence because he's built one from the ground up.
Nils' first book Social Media Guide for Ministry will be released to the public soon, but Nils was kind enough to send me a pre-release edition of the book a couple weeks ago to review. It's the most thorough, practical, and insightful guides to social media for churches that I know of, and I wanted to share some of it with you.
Here are 5 of my favorite
insights from the book:
◦
Social media allows the
messages we communicate to go farther faster.
◦
A church or ministry's
Facebook page is just as important if not more important than their website.
◦
One of the biggest
mistakes churches make on their websites is not making it clear what time they
meet/gather. This is true also for your Facebook page.
◦
When you post something on
a social network, you are initiating a conversation. Use inspiration, information,
and conversation to guide your posts to social media.
When planning a strategy,
set aside 15 minutes a week to review social insights from the past week and
one hour a month to analyze the past month and restructure your strategy and
goals for the coming month.




