Frank Chimero is a talented designer and writer who recently spoke at AIGA National Conference in Phoenix.
"What is good design? I’d say as an internal pursuit, it means saying things that you believe to people that you care about. My best work always springs from that situation. From an external vantage, I think it looks a lot like life-enhancement. Good design is meant to help other people live well, and if it doesn’t do that for the audience, there’s no point in it existing. And the funny thing about that is both of these successful outcomes spring from the same thing: caring more about what we do."
If you design communications or experiences at a church or non-profit, your definition of the desire to “help other people live well” might vary from someone who works in the corporate world, but there’s a definitely a common thread there.
Namely, the idea is that good design serves the audience, not just the client. That’s what you do if you’re “saying things that you believe to people that you care about.” It’s a simple formula, but I think it’s a good one.
- Jason Housley
Worship and Media Associate
Salem Baptist Church
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